Shift Cast #20, Interview with Erica Douglass

Erica Douglass is an amazing women that I met during a workshop in 2009 (like all my podcast guests!). She created a Web Hosting Company and eventually sold it for 1.1 Million Dollars!!! (WOW!).

Then Erica focused on creating a successful blog where she helps people grow their businesses.

More recently, Erica started a new business call Whoosh Traffic that helps your business get more leads and convert those leads into customers.

Erica tells us the story of how she created the business as a way to make some passive income while working on consulting, and the realized that the web hosting was making 80% of her income and her consulting was making 20%…and she was spending 80% of her time…on consulting!! Time to make a Shift…

She really learned how to run a business by doing it which I found really fascinating…

After building up her customer base, she found her business deep in debt, and worked her way up to a path to profitability…when she received an offer to sell the business… initially she said no to the offer, but after about a month, she decided it to sell the company…

The decision to sell the business was difficult, of course. Erica was exhausted at the time and doctors told her she was working to much…It turned out that she has Celiac Disease…which means she can’t eat gluten without becoming extremely ill.

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